The disingenuous, and not uncommon, practice of making it easy to opt-in/tough to opt-out has drawn the ire of CNIL which just slapped Google and Facebook with a combined $226 million fine for making it difficult for users to decline cookies.
One trend in the CDP market is for operational systems to incorporate CDP capabilities. Specialty retail tech vendor Retail Pro International has just announced something along those lines, in the form of a partnership with omnichannel marketing vendor OptCulture. Retail Pro makes several mentions of combining data from all sources, although they don’t call their system a CDP.
Investment bank, Morgan Stanley, has settled a class action that stated it exposed the data of more than 15 million current and former clients.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.