The US Federal Trade Commission (FTC) settles with General Motors putting a 5-year moratorium on the company to keep it from selling driver location data it collected. This follows a discovery that GM had been collecting and selling the data of millions of consumers without their intended consent. This was because the sign-up process for GM’s OnStar service was confusing to users who were unclear what they were agreeing to.
While only 2% of consumers worry about their data being used for personalized advertising, 80% are concerned about it being used for criminal activity, according to an IAB survey of some 4,000 shoppers. Only 40% of U.S. consumers know they access and delete their data, while 60% find privacy management inconvenient and complex. A strong majority like relevant and personalized ads.
A suit seeking $1,000/user payout has been filed in the US against LinkedIn Premium claiming the platform shared private messages of users with other companies after automatically opting them in to a program that provided data for training AI. The filing also claimed the company knew it was in violation of what users agreed to and that this was part of a patterns of concealing its actions.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.