The U.S. Federal Trade Commission (FTC) announced that health apps & devices that collect personal health information must notify consumers if their data is breached. The FTC specifically identified fertility data, fitness and blood glucose data as having been inadequately managed in the past.
Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert. They’re tailored to travel and hospitality, telecommunications, and healthcare industries. Celebrus already had similar signals for banking and insurance.
Security experts have revealed that millions of people who got COVID tested at Walgreens may have had their personal data, including name, email, phone number and date of birth, exposed, and that test result data may also have been deduced.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.