FTC will require health apps to notify consumers of breaches

The U.S. Federal Trade Commission (FTC) announced that health apps & devices that collect personal health information must notify consumers if their data is breached. The FTC specifically identified fertility data, fitness and blood glucose data as having been inadequately managed in the past.

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D4t4 Solutions Adds Prebuilt Conversion Signals to Celebrus CDP

September 21, 2021

Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert.  They’re tailored to travel and hospitality, telecommunications, and healthcare industries.  Celebrus already had similar signals for banking and insurance.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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