The General Data Protection Regulation (GDPR) just turned 5, so it’s good to get a read on how things are going. Piwik Pro surveyed 300 marketers in the European Economic Area (EEA) to see how it has impacted work. More than 80% of companies reported having a good balance between marketing and privacy compliance, which is up 20% from last year.
Several stories this week demonstrate how far some politicians are prepared to go to undercut individual privacy and to undermine individual autonomy. This reflects a disturbing pattern and a distraction from efforts to pass federal privacy legislation.
TrustArc’s 2023 Benchmark survey of more than 2040 global professionals, including executives, managers, full time (non-managerial) employees, and privacy team members outlined 18 challenges and 10 priorities companies big and small are facing when it comes to privacy. Not surprisingly, AI was the top challenge with third-party risk management the top concern.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.