Four million, seventy-three thousand, four hundred minutes can seem an eternity focusing on privacy when businesses want to put profits first.
Apparently, that’s what the last nine years felt like to many who are determinedly lobbying the EU Commission for a break. Reports are these GDPR naysayers may get wishes granted, if, as privacy activists fear, Brussels bends to lobbying pressure.
Comcast is partnering with AI video creation platform Waymark to help small businesses promote their products and services by using AI to create TV ads. The aim is to expand Comcast’s market to businesses that may not have the resources to create TV ads the old way. This comes as Meta launches a program, Early Release, that will allow advertisers to test genAI creative features before ads are published on Meta platforms (not yet generally available).
Really, what’s ten years give or take, holding off legislation to control AI? And, why would we want to? Trump’s trumpeted and, to many, alarming, “One Big Beautiful Bill” is now headed to the Senate. Bundled inside is language saying no state or local government may enforce regulatory control over AI for a decade. If AI isn’t able to laugh yet, this might push it over the edge.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.