Getting down to the DNA of it - CDP Institute

What’s even more private than your name, email address, and hand and face prints? Your genetic code, which is why several little-known laws are getting more attention – the first is in Illinois, home of the famous Biometric Information Privacy Act (BIPA), but less well known is that Montana and California also have GIPAs – Genetic Information Privacy Acts. These protect information gathered via genetic testing from sites such as 23andMe, which has just had a purported hack of data on Ashkenazi Jews.

Read More – 23andMe

California’s governor has signed the Delete Act (SB 362) into law expanding the California Consumer Privacy Act (CCPA) to require that all data brokers in the state honor delete requests made through a single mechanism that California’s Privacy Protection Agency (CPPA) will create. This is despite objections from business groups and the ad industry. It also requires data brokers to notify CCPA if they hold sensitive data.

CDPI Privacy Newsletter

AI tool, PimEyes has facial recognition technology even Google didn’t want to use. The website offers reverse image searching using face photo scans and finds matches across the web. While the company claims it’s used for helping people monitor their web presence, it’s also collected many images of children and adds dead people to its database. Where will we decide to draw the line??

CDPI Privacy Newsletter

It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.

CDPI Newsletter