If you think data issues are challenging today, just wait.  Ocient finds that mere “big data” is being replaced by “hyperscale data”, which involves higher volumes and near-immediate analytics.  Nearly all respondents (97%) expect data volumes to rise quickly in the next few years and 59% expect to move to a new data warehousing platform to handle the growth.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.