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Global audit on efficacy of CMP implementation find a majority of EU & US sites out of compliance

Data privacy company Compliant has published, “2022 Data Privacy: The Compliance Illusion,” a white paper resulting from an audit of 500+ EU and US advertiser- and publisher-owned websites in which they found the majority unwittingly acquire data without appropriate consent. This is true even when companies employ a Consent Management Platform (CMP). For example, of 92% of EU publishers surveyed that operate a CMP, 81% were found to pass user data on to third parties before consent was obtained.

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IT’S THE LAW (10/25/2022)

October 25, 2022

The Philippines’ President signed a controversial SIM Card Registration Bill into law, and the country’s National Privacy Commission (NPC) promptly issued a press statement acknowledging implementation will require mass collection of personal data. The NPC statement also added recommendations will be made on personal data risks can be minimized, but privacy advocate concerns are that by requiring national registration by all SIM card holders, the authorities will hold significantly more personal information, and data could be used for surveillance of those who oppose the government.

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Children’s Privacy: DNA Kits are not going to keep Texas kids from getting killed; nor ensure privacy

October 25, 2022
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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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