Global audit on efficacy of CMP implementation find a majority of EU & US sites out of compliance
Data privacy company Compliant has published, “2022 Data Privacy: The Compliance Illusion,” a white paper resulting from an audit of 500+ EU and US advertiser- and publisher-owned websites in which they found the majority unwittingly acquire data without appropriate consent. This is true even when companies employ a Consent Management Platform (CMP). For example, of 92% of EU publishers surveyed that operate a CMP, 81% were found to pass user data on to third parties before consent was obtained.