Global study shows a majority of people have no idea what companies do with their data
Publicis Sapient’s survey of 5,000 people from Great Britain, France, Germany, Australia and the United States revealed that 61% know little or nothing about how companies use their data – and they worry this can be harmful. The survey also found a disparity between those who are more educated, younger and tech savvy, in their degree of mistrust. Results indicated significant uncertainty and dissatisfaction with companies in multiple categories.