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Good news – the FCC is calling top 15 companies to account

The US Federal Communications Commission (FCC) has investigated the data use and retention practices of the top 15 US mobile carriers and found them well out of compliance. In fact, Verizon has been retaining cell tower location data; T-Mobile has been tracking “timing advance data” (which indicates how far a signal is from a cell tower); and AT&T has been helping itself to call record data.

And, while none of the carriers surveyed currently allow people to universally opt out, the FCC is tasking its Enforcement Bureau to launch a new investigation – and they’re inviting users to weigh in with their concerns and privacy complaints.

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Sephora to pay $1.2M, plus has dubious distinction of being the subject of California’s first major privacy settlement

August 30, 2022

A sweep of online retailers found Sephora Cosmetics was selling customer data without consent to third party online tracking companies without consent, which is illegal under the California Consumer Privacy Act (CCPA). The company’s $1.2 million fine marks the first major settlement since CCPA went into effect. Violations included not notifying customers and failures to process customer opt-out requests.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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