Google announced a new Tag Diagnostic tool for Google Ads, Google Analytics and Google Tag Manager to enable easy assessment of tag health, show where tags may be absent, and detect if commands are properly configured or missing.
The company also has a new streamlined solution for consent management, and it has added free Dark Web Monitoring to broaden its security offerings.
Read More – Dark Web
Pixalate’s 2024 survey of Apple App Store found 1,384 ad-enabled apps had no privacy policy and shared EU and UK user data. Twenty-four percent shared device identifiers, location, and IP address, which, when used together, could enable personal identification and breach privacy. This could put the app developers and Apple, as the data controller, at risk for substantial EU fines.
The remaining provisions of Bermuda’s Personal Information Protection Act (PIPA) will come into effect January 1, 2025. The British Territory also recently passed and got assent from the governor for its new Cybersecurity Act 2024, though a date for mandatory compliance has not been set
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.