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Google agrees to massive $391.5M fine for deceiving users

Forty US State Attorneys General have just won a years-long lawsuit against Google for deceiving users by secretly tracking location data while leading the same users to believe location tracking was turned off.

The resulting $391.5 million privacy settlement is one of the largest in history and follows another from Arizona that Google settled for $85 million over the same issue. Even worse for the company, it is facing similar suits in Washington, D.C., Indiana and Texas.

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Twitter sets stage for privacy debacle

November 15, 2022

The US Federal Trade Commission (FTC) and EU regulators are eyeing Twitter with increasing alarm as new owner Elon Musk slashed global staff by 50% last week and top privacy and security officers quit in protest. Now, his employees fear they’ll be liable if (when?) laws are broken. Musk’s lawyer said there’s no need to worry about going to jail…. But now a Bloomberg News story based on a previously undisclosed FTC hearing document, quotes Twitter’s ex-head of cybersecurity saying it is a “ticking bomb of security vulnerabilities.” Also, FTC... Read More >

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IT’S THE LAW (11/15/2022)

November 15, 2022

Argentina, which has had privacy legislation in place for more than twenty years, published a draft bill to update the country’s Personal Data Protection Act. The Argentinian data protection authority (AAIP) draft includes modification to the existing legislation and incorporates four new articles that strengthen protection for personal data and puts the onus on controllers to provide justification for processing data.

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The Trade Desk Now Offers High Attention Inventory

October 10, 2024

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.

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