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Google Play to add “safety” sections for mobile apps

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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In Brief: Peloton equipment API flaw may have exposed data of millions

May 11, 2021

The same week that Peloton announced a voluntary recall of two treadmills, independent research firm, Pen Test Partners say they notified the company in January of flaws in its API that could allow unauthenticated individuals to view sensitive information, even for users who chose private mode account settings. The security firm says that the company’s initial fix did not fully solve the problem and Peleton has not fully reported how many people may have been impacted.

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Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

May 11, 2021

A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates. Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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