Google pulls “Query All Packages” API access in latest move

Android app developers will now be required to state their intended purpose for data access via the Query All Packages API or risk being removed from Google Play. The API, which has prompted privacy advocate concerns in the past, reveals what other apps are on a person’s phone.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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