Google, Amazon get $163M fine and 3 month ultimatums from CNIL
France’s Data Authority, CNIL doubled its highest previous penalty and charged Google $121M, saying it does not sufficiently inform French Google users why and how cookies are used. Amazon similarly was given a $42.5M fine for putting cookies on users’ computers without consent. Both companies disagree.
A recent Customer Experience Matrix post on industry trends highlighted the strong market for intent data, privacy rules notwithstanding. Right on cue, data analytics vendor Verisk has purchased consumer behavioral data compiler Jornaya. Still not convinced? B2B media company ChannelPro Network has purchased FindBiometrics and Mobile ID World, which will provide insight into buyers in those markets. Now do you believe me?.
Business fines to be imposed for collecting or selling.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.