Google’s shareholders have won a settlement of $350 million brought against the company for a breach of Google+ data that occurred between 2015-2018, and which had allowed outside developers access to the personal data of hundreds of thousands of Google+ users. Google+ shut down in 2019.
Seventy percent of ad agencies surveyed identified AI-driven personalization as the number one trend likely to impact the industry and their clients in 2024. The other major trend was short-form video (60%), according to a report by ad agency business development firm RSW/US. Almost 80% of agencies plan to use AI in some form as part of their business strategy.
Mozilla Monitor’s new Plus subscription service now allows its more than 10 million users to run automatic scans of 190 data broker sites to check if personal information has been leaked. If so, the system provides tools to make the information private again. Subscribers can also take back their exposed data, so the brokers can’t sell it.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.