Google announced privacy and security guidelines for its safety section, including that developers must be ready by April with a privacy policy, including 3rd party and 1st party apps. The company also seems to be moving ahead with Privacy Sandbox plans, despite its unpopularity, and has outlined five phases with wind down on support for 3rd party cookies planned to finish “late 2023.”
Protecting the Information of our Vulnerable Children and Youth (PRIVCY) Act has been introduced in the U.S. House. It looks to expand the decades-old COPPA law that governs children’s privacy online, and incorporates key elements of the UK’s Age-Appropriate Design Code, including expansion of coverage to sites likely to be accessed by children and teenagers.
A new Pew survey has found the pandemic has increased patient willingness to have their data shared among providers, as long as privacy is protected. This included use of biometrics or unique identifiers.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.