The suit brought by California residents claimed Google violated their right to privacy under California law through implementation of an exposure notification system that made sensitive data accessible to other apps via a system log.
Nothing’s more fun than cutting out a middleman or two. Media buying agency GroupM has set up a marketplace with direct access to programmatic display, video, and connected TV inventory from supply side platforms Pubmatic and Magnite. If that sounds familiar, you may be thinking of the marketplace that The Trade Desk launched two weeks ago to buy direct from premium publishers.
The Electronic Frontier Foundation (EFF) is urging the US Federal Trade Commission (FTC) to investigate a major security flaw found in white label Android spyware apps. These apps, often marketed for use for child-tracking or monitoring employees, have also been used by domestic abusers to spy on ex- or current partners. The security concern was raised by TechCrunch, which reported that this stalkerware network was monitoring 400,000 people around the world.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.