Concern that testing its Federated Learning of Cohorts (FLoCs) might violate EU privacy laws has led Google to confine testing to the U.S. and other countries with lower privacy standards. Stay tuned.
OneTrust, which recently raised $300M at a $5B valuation, is buying Convercent in its quest to become the industry leader with its whistle-blowing, ethics, and compliance platform.
Yum! Brands, which owns KFC, Taco Bell, Pizza Hut, and more, is clearly a martech enthusiast. They just bought online ordering and marketing platform Tictuk, following an early March deal for AI-based consumer insights and marketing analytics firm Kvantum. It’s intriguing that Yum! wants to own this technology, especially since McDonald’s may sell part of the Dynamic Yield personalization platform it acquired in 2019.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.