Norway’s Data Protection Agency ruled that it would fine Grindr, the world’s most popular gay dating app, $11.7M after it was found it shared details about its users with at least five ad companies.
The Association of Southeast Asian Nations (ASEAN), which includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, has announced key data initiatives and approved a Digital Master Plan for 2025. The ASEAN Data Management Framework and ASEAN Model Contractual Clauses focus respectively on guidelines for data governance, and on contractual terms and conditions for use in legal agreements for cross border transfers. The Digital Master Plan will look at bridging markets, expanding digital skills and building a strong and cohesive digital infrastructure for future expansion.
Facebook in full privacy reassurance mode Facebook is trying out new tactics to persuade users to opt in to ad tracking and reassure them it respects their privacy.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.