GroupM’s second annual survey on customer tech attitudes finds concern over privacy up 4%

Surveying one thousand US consumers about use of online data, privacy, VR, smart appliances, mobile devices and digital services; the company found more concerned about use of data and fewer willing to share data with health trackers and smart appliances.

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Children’s Privacy: Private equity firm now has data on tens of millions of US kids – for predictive analytics use

January 18, 2022
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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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