A hacker group that has stolen in the past from Microsoft, Mashable and others, claims it is selling data from more than 70 million AT&T customers on the dark web. AT&T, which has seen samples, says they don’t think the data came from their systems.
I wish I had one more data story but we’ll have to settle for learning that out of home ad marketplace AdQuick has partnered with Catalina to target and measure OOH ads based on Catalina’s individual-level purchase data. It’s a major step beyond the usual OOH measurements based on broad demographics and foot traffic. While targeting will be based on historic information, the purchase information will be updated in real time.
A UK citizen living in England sued American ad tech company PubMatic under GDPR. It was the first time such a suit was brought in a U.S. court and, though it was dismissed, it came as some plaintiff attorneys have wanted to explore the viability of bringing class action suits in the U.S., since that is less common in Europe.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.