California is intent on companies respecting and responding adequately to consumer privacy rights requests as outlined in the California Consumer Privacy Act (CCPA), and Honda Motor Company just received a $632,500 administrative fine for not complying. Reasons included the company requesting excessive information and verifications to submit a deletion request.
23andMe has filed for bankruptcy and its customers are being advised to request immediate deletion of their data to avoid their genetic data being sold off. The company, which holds data of ~7 million customers, suffered a massive breach in 2023 and faced a subsequent loss of consumer trust which began a spiral fall.
The Genomic Data Protection Act has been proposed in the US Senate in a bilateral move to protect genomic information, such as DNA, RNA and genetic data. This federal initiative follows several states, including Nevada and Virginia, having passed their own genetic data protection laws.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.