IAB finds Privacy Sandbox punching below its weight
The IAB Tech Lab convened senior leaders from 65 companies to evaluate Google Chrome Privacy Sandbox’s performance in 44 constructed critical advertising use cases to determine feasibility within a Protected Audience auction. Its result, published as the Privacy Sandbox Use Case Analysis, found the Privacy Sandbox “falls well short of what is needed to support a robust open web” in providing ad utility for brands against media companies’ ability to maximize revenue.