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IAB finds Privacy Sandbox punching below its weight

The IAB Tech Lab convened senior leaders from 65 companies to evaluate Google Chrome Privacy Sandbox’s performance in 44 constructed critical advertising use cases to determine feasibility within a Protected Audience auction. Its result, published as the Privacy Sandbox Use Case Analysis, found the Privacy Sandbox “falls well short of what is needed to support a robust open web” in providing ad utility for brands against media companies’ ability to maximize revenue.

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EU Commission notifies Meta “Pay or Consent” fails DMA

July 2, 2024

No and no. The European Commission has sent Meta results of its preliminary findings, and they are the company’s “Pay or Consent” ad model fails the Digital Markets Act (DMA) on two big counts. These are that “Pay or Consent” 1) does not allow users to opt for a service that uses less of their personal data, and 2) that the mechanism does not allow users to exercise their right to freely consent to the combination of their personal data, so they violate DMA Article 5(2).

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IT’S THE LAW (07/02/2024)

July 2, 2024

Implode. Collapse. Scrap. Near-fatal blow. Hate when this happens for privacy…. In an 11th-hour about-face, the US House Energy and Commerce Committee triggered by GOP House leadership resistance, cancelled major markups for the American Privacy Rights Act and the Kids Online Safety Act – prompted use of these sad words and more. The bills had been moving ahead with bipartisan support. Now, it’s virtually ensured neither bill can be agreed on this year. Way to go, privacy adversaries!

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