IAPP 2021 Privacy Governance Report finds significant budget increases at organizations

Sixty percent of privacy professionals surveyed by the International Association of Privacy Professionals (IAPP) expect budget increases in the coming year, and 45% plan new hires in the next six months. Participants also ranked their biggest challenges and complying with cross-border transfers topped the list at 59%.

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COVID-19 accelerated Cloud adoption, and security challenges grew, though encryption lags, according to new Thales survey

November 2, 2021

A survey of 2600 IT and security professionals conducted by Thales found security breaches increasingly common in multicloud and hybrid cloud environments. Breach levels, which were as high as 44% in US & 43% in EU, are expected to rise in the coming year, though encryption levels were low across all industries averaging only 17%.

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“Privacy First” users emergent and willing to pay to ensure privacy, according to IDC research

November 2, 2021

Brands are under increased pressure across age brackets to ensure privacy, and a new IDC survey identified a “Privacy First” user segment which is young, tech-savvy, concerned about online privacy – and willing to pay for it. While most users surveyed felt companies should protect consumer privacy, the younger “Privacy First” group IDC identified, were willing to pay for tools, such as VPNs, ad blockers and privacy password keepers, to ensure their protection.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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