Sixty percent of privacy professionals surveyed by the International Association of Privacy Professionals (IAPP) expect budget increases in the coming year, and 45% plan new hires in the next six months. Participants also ranked their biggest challenges and complying with cross-border transfers topped the list at 59%.
A survey of 2600 IT and security professionals conducted by Thales found security breaches increasingly common in multicloud and hybrid cloud environments. Breach levels, which were as high as 44% in US & 43% in EU, are expected to rise in the coming year, though encryption levels were low across all industries averaging only 17%.
Brands are under increased pressure across age brackets to ensure privacy, and a new IDC survey identified a “Privacy First” user segment which is young, tech-savvy, concerned about online privacy – and willing to pay for it. While most users surveyed felt companies should protect consumer privacy, the younger “Privacy First” group IDC identified, were willing to pay for tools, such as VPNs, ad blockers and privacy password keepers, to ensure their protection.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.