The 2021 International Association of Privacy Professionals (IAPP) State-by-State report on US privacy legislation status shows 3 states with new privacy laws, 6 states with pending legislation and 20 states where initiatives for new laws failed in legislative sessions.
Online ad trackers ensure almost instantaneous opportunities for websites and apps to reach us with opportunistic ads via cookies, pixels and device profiling. Surfshark looked at the most popular websites internationally to find out which had the most trackers prepared to target me and you.
Consumers are concerned about security, but while 84% report they take steps to try to protect their accounts from being hacked, half rely on passwords and 32% think biometric authentication is most secure, according to a new FIDO Alliance report.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.