Finally, we’ll note that Nielsen has backed down on its plan to include Amazon data in its Thursday Night Football audience measurements, at least for purposes of ad billing.  This particular tale has more twists than an arthritic rattlesnake; I’m only mentioning it here since our last report said Nielsen was steaming ahead and we want to keep the record straight.

Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.