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Impact of CCPA year over year finds dramatic increase in cost as consumers act on privacy rights

A new trends report from privacy company DataGrail shows how much impact the California Consumer Privacy Act (CCPA) has had in just one year, including in other states. Consumers are exercising their CCPA Data Subject Rights (DSR) to access their data, delete their data, and stop the sale of their information to third-parties. As a result, costs are rising for business in staffing and processing to keep up.

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SPECIAL EDITION: UKRAINE

March 15, 2022

The rapidly evolving war between Russia and Ukraine has moved us into uncharted digital waters with complicated alliances and offensive and defensive actions being taken on both sides. Risks are exacerbated by many factors, including that governments, businesses, cybergroups and individuals are quickly taking sides, bring their own agenda and tactics, and most critically, that there’s no clear oversight or way to assess what the consequences may be.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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