While not setting a new legal precedent since the ruling was specific to the suspect’s parole agreement, the court’s decision does reinforce concern about ways biometrics will be used for law enforcement.
The Internet Watch Foundation (IWF) reported more than 2,000 children as young as age three were groomed online to perform sexual abuse acts in 2023. The organization also found that online child abuse material is more extreme, and reported a 22% increase in their image category A (the indication of the highest level of abuse).
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.