In Brief: Ad Industry asks California Attorney General to retract ‘Global Privacy Control’ opt-out mandate
The group claims the mandate will confuse consumers and businesses.
The group claims the mandate will confuse consumers and businesses.
Children’s Advertising Review Unit (CARU), part of the U.S. Better Business Bureau, just released revised guidelines, including a section on in-app and in-game advertising.
First-party data is often touted as the cure for third-party cookie loss. Google is offering some modest help with new tools for publishers to understand and compare audience segments based on first-party data. Let’s be clear: this is about advertising audiences based on a publisher’s first-party cookies, not using a brand’s own first-party lists to replace advertising.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.