In Brief: Ad Industry asks California Attorney General to retract ‘Global Privacy Control’ opt-out mandate
The group claims the mandate will confuse consumers and businesses.
The group claims the mandate will confuse consumers and businesses.
Children’s Advertising Review Unit (CARU), part of the U.S. Better Business Bureau, just released revised guidelines, including a section on in-app and in-game advertising.
First-party data is often touted as the cure for third-party cookie loss. Google is offering some modest help with new tools for publishers to understand and compare audience segments based on first-party data. Let’s be clear: this is about advertising audiences based on a publisher’s first-party cookies, not using a brand’s own first-party lists to replace advertising.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.