This reflects the pressure companies are facing on use of this technology, which has been shown to deliver inconsistent results in accurately identifying individuals, particularly from Black and Brown communities.
A new report looks at case filings involving the California Consumer Privacy Act (CCPA) private right of action provision, which is used when a business is deemed to have failed to implement security practices to sufficiently protect personal information from disclosure or theft. As of March, less than a year after the law began to be enforced, 83 actions had been filed, more than half of which were against the same 11 defendants. 83% of those filed were data breach claims, and 61% of cases filed unfair competition law (UCL),... Read More >
WhatsApp, which planned to mandate users agree by May 15th to a new privacy policy or lose access to service, faced new opposition this week. India asked for proof of sufficient protection for its citizens. Brazil delayed full enforcement of WhatApp’s policy pending determination of compliance with their LGPD law. Turkey had conflicting reports about whether WhatsApp would apply the new update now. And, Germany earlier this month ordered Faceook to stop processing WhatsApp user data.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.