In Brief: Amazon Halo is “most invasive tech” [Washington Post]
Always-on listening & full-body health critique.
Always-on listening & full-body health critique.
Business fines to be imposed for collecting or selling.
Facebook, Google and Apple are targets of EU draft legislation introduced to curb their global control. The Digital Services Act (DSA) and Digital Markets Act (DMA), backed by fifteen former presidents and premiers of EU states, aims to shift the power balance away from big tech.
CDP Hightouch is to offer Journey Simulations to provide insight into customer journeys before they are live using historic customer data. By anticipating how customers will engage at each touchpoint, marketers should be relieved of the need to optimize once a flow is live. Simulations can be tested and iterated as often as necessary before the journey is launched.