The company’s products focus on ensuring that people really are who they claim to be across the user journey, eliminating the gaps that attackers exploit.
The bot automatically identifies and removes PII in interaction data.
Good news is hard to find these days, so let’s squint at LXA’s latest State of Martech report and note significant progress since last year in the “people and team” dimension of martech maturity. It’s still the lowest-ranked dimension but we’ll take it. Other causes for cheer: 83% of CMOs expect to increase their martech budget in the next twelve months; 71% see martech as the heart of their marketing strategy; and 66% feel they can accurately measure the ROI of their martech investments. You’re welcome.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.