This follows Apple’s recent announcement that it plans to ask iPhone users’ consent to track their data, so the company can offer personalized ads. Facebook has raised concern this may be anti-competitive behavior, since Apple’s personalized ad platform wouldn’t have to provide users an opt-in for tracking by third parties.
In a shot across the bow at Big Tech, Maryland is the first U.S. state to tax digital ad services. Companies making between $1M – $100M will pay 2.5% and those making over $15B, like Google and Facebook, will pay 10%. The state’s premise is that tech companies profit by collecting ad data on its residents so they should pay their fair share. Other states, including Connecticut and Indiana, may soon follow.
Hi, it’s Jamie, Senior Intern at CDP Institute’s Department of the Obvious. The office is officially closed today but I snuck down from my cot in the attic to write this. First we have a survey from Searchspring that found online sales grew during 2020 and most companies expect them to grow further in 2021. Slightly less obvious: 61% will invest in ecommerce personalization this year.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.