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In Brief: Apple warned by EU Antitrust Commissioner that it must treat all apps the same, including their own

This follows Apple’s recent announcement that it plans to ask iPhone users’ consent to track their data, so the company can offer personalized ads. Facebook has raised concern this may be anti-competitive behavior, since Apple’s personalized ad platform wouldn’t have to provide users an opt-in for tracking by third parties.

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IT’S THE LAW (2/16/2021)

February 16, 2021

In a shot across the bow at Big Tech, Maryland is the first U.S. state to tax digital ad services. Companies making between $1M – $100M will pay 2.5% and those making over $15B, like Google and Facebook, will pay 10%. The state’s premise is that tech companies profit by collecting ad data on its residents so they should pay their fair share. Other states, including Connecticut and Indiana, may soon follow.

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Most Companies Will Expand Ecommerce Personalization This Year: Searchspring Report

February 15, 2021

Hi, it’s Jamie, Senior Intern at CDP Institute’s Department of the Obvious.  The office is officially closed today but I snuck down from my cot in the attic to write this.  First we have a survey from Searchspring that found online sales grew during 2020 and most companies expect them to grow further in 2021.  Slightly less obvious: 61% will invest in ecommerce personalization this year.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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