In Brief: Australia finds 7-Eleven collected customer facial data in stores without consent
Images were captured when patrons completed voluntary surveys on camera-enabled tablets in stores across the country.
Images were captured when patrons completed voluntary surveys on camera-enabled tablets in stores across the country.
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Merkle has set up so many partnerships for its Merkury identity resolution platform that it would probably be news if they stopped. But they haven’t: last week, they announced an integration that will let advertisers select audiences in Merkury and execute them through TransUnion’s TruAudience connected TV (CTV) publishing partners. The week before, Merkle announced advertisers will be able to buy Merkury audiences through the OpenX publisher inventory across display, mobile, and CTV.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.