This is in violation of the state’s Biometric Information Privacy Act (BIPA).
The Children’s Advertising Review Unit (CARU) of BBB National Programs advised Gameloft its Disney Getaway Blast app is not in compliance with the Children’s Online Privacy Protection Act (COPPA), nor does it adhere to CARU’s Self-Regulatory Guidelines. CARU’s concern is that the app for ages 4-up has a setting that can be enabled by children and allows personal data collection without notifying parents or obtaining consent. CARU also found in-app ads and use of in-app rewards and game boosters. These are seen as manipulative tactics designed to get kids to... Read More >
The collaboration will enable EDO to identify which ads are being viewed within a specific geographic area and to assess how successful the ad is in market.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.