The app helps organizations identify and minimize risk by operationalizing remediation steps and allowing data owners across the organization to collaborate on impact assessments.
Common Sense Media’s 2021 State of Kids’ privacy report shows privacy protection provided by companies is far below parental expectations and doesn’t meet Common Sense’s minimum privacy threshold. The organization evaluated 200 of the most popular kids tech and edtech applications and services over 5-years and, while overall median scores increased year-over-year by 20%, 74% did not meet Common Sense’s minimum privacy recommendations.
This will enable companies to analyze the path programmatic impressions take throughout the sales cycle and will identify points at which ad-fraud may have entered the supply path.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.