In Brief: Blue Shield of California disclosed a web tracking-related breach
Data was shared with Google Ads because Google Analytics had been installed and configured in a way that shared the data over the course of several years. Oops!
Data was shared with Google Ads because Google Analytics had been installed and configured in a way that shared the data over the course of several years. Oops!
The agency handles distribution of pensions and benefits to millions of people. While the government didn’t say who they believe did it, local media claim it was the work of Algerian hackers as part of an on-going cyberwar.
The Media Rating Council is seeking to rebut a recent report by Adalytics that claimed high profile brands are advertising to known bots. It says Adalytics mistakenly looked at “pre-bid” detection and filtration while traffic is actually filtered after ads are served, meaning that advertisers do not end up paying for non-human traffic. This follows sweeping criticism of Adalytics’ methodology by DoubleVerify.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.