A request was made by India’s Parliamentary Standing Committee on Information for company executives to respond to public concerns.
Concerns include that, 1) the ADPPA as a federal law would preempt state laws and provide weaker protections; 2) new data controls would hamper government access to deter major crimes; 3) there are too many loopholes in the law benefiting data brokers; and 4) placing limitations on the estimated $240 billion data market will severely hamper the use of third-party data for safety regulation – and also most importantly for advertising.
Twitter is grasping for its piece of the booming podcast industry with an expansion of its Spaces audio conversation hub. The service will include algorithmic recommendations of podcasts that users might like. Spaces works best on the Twitter mobile app, so if you don’t use that, you’re pretty much out of luck.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.