Teenspace, a free online therapy platform and the product of a $26 million partnership between New York City’s Health Department and teletherapy company Talkspace, may violate state and federal privacy laws, say privacy advocates. More than 16,000 students have signed up for the platform since last year. Concerns are that information is being improperly collected and is at risk of data breaches.
Those seemingly-innocent driveway dwellers keep craftily sharing data – in fact, even in real time via V2X (a.k.a vehicle-to-everything), which is when your and my data is transmitted to other cars and via sensors along the road – think digital tolls. Now the US Department of Transportation is recommending ways state and local governments can deploy V2X for public safety, but critics believe the data collected, while not giving a specific ID, would share enough that identities would be apparent.
CDP Hightouch is to offer Journey Simulations to provide insight into customer journeys before they are live using historic customer data. By anticipating how customers will engage at each touchpoint, marketers should be relieved of the need to optimize once a flow is live. Simulations can be tested and iterated as often as necessary before the journey is launched.