This is in addition to California’s landmark consumer protection law, the California Consumer Privacy Act (CCPA), and is designed to protect personal information of employees, job applicants, and independent contractors.
Now available to 160 million people, the company is also rolling out a visual search feature in chat.
At just under six hours per day, traditional TV viewing is far from dead. Still, this Comcast study reports 21% of advertisers are reducing their linear budgets – far more than social, streaming, or addressable TV. The bigger news is that 73% of marketers are using addressable TV, 87% are using first party data, and last year saw a 51% increase in audience-based targeting.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.