The state’s proposition is that businesses that track geolocation of individuals for fleet management, sales, or logistics should face new restrictions to how they collect and use of geolocation data.
This comes as Musk’s xAI introduced Grok-3, the latest iteration of its chatbot.
CDP Optimove has purchased gamification marketing platform Adact and will make its capabilities available throughout Optimove’s “positionless” customer journeys. Adact lets marketers create interactive experiences such as quizzes, mini-games, and lotteries without any coding. It’s Optimove’s fourth acquisition but their first since 2022.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.