Global warming.  Rampant authoritarianism.  Endless pandemic.  It’s impressive that some people find time to worry about measuring TV audiences.  So thumbs up to OpenAP, which just launched a framework to target and measure all types of TV audiences and signed up a slew of media agencies, media companies, and measurement vendors to cooperate.  Called XPm, the platform lets advertisers work with an audience of 290 million identities, which can be linked with other firms’ first-party data in various privacy-safe ways.

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.