In Brief: China’s new data law goes into effect Sept. 1
It provides President Xi Jinping with power to shut down or fine tech companies for leaking data or when seen to be in violation of national security.
It provides President Xi Jinping with power to shut down or fine tech companies for leaking data or when seen to be in violation of national security.
E-commerce platform BigCommerce has added Big Open Data Solutions, which lets users send customer, order, and product catalog data to other systems including Google BigQuery and the Twilio Segment CDP. Additional integrations connect with analytics, business intelligence, and personalization systems. The BigQuery integration might let BigCommerce qualify as a CDP in its own right, but it doesn’t seem to collect data from other systems.
Rapid growth has the U.S. market for digital transformation pegged to increase to more than $30B by 2023. Truilloo, which helps companies verify that users are who they say they are, is speeding its international expansion, including into new verticals.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.