In Brief: China’s new data law goes into effect Sept. 1
It provides President Xi Jinping with power to shut down or fine tech companies for leaking data or when seen to be in violation of national security.
It provides President Xi Jinping with power to shut down or fine tech companies for leaking data or when seen to be in violation of national security.
E-commerce platform BigCommerce has added Big Open Data Solutions, which lets users send customer, order, and product catalog data to other systems including Google BigQuery and the Twilio Segment CDP. Additional integrations connect with analytics, business intelligence, and personalization systems. The BigQuery integration might let BigCommerce qualify as a CDP in its own right, but it doesn’t seem to collect data from other systems.
Rapid growth has the U.S. market for digital transformation pegged to increase to more than $30B by 2023. Truilloo, which helps companies verify that users are who they say they are, is speeding its international expansion, including into new verticals.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.