The cybersecurity company’s MediaGuard and BotGuard products protect enterprise companies from sophisticated bot attacks and fraud.
It’s all surveys today, Dear Reader. We’ll start with NewVantage Partner’s 10th annual study on corporate data initiatives, which finds scant progress towards becoming data-driven. One hint why: 92% of companies say corporate culture is the main obstacle, but just 13% are making data literacy their top investment priority.
Is there anything more fascinating than other companies’ customer data strategies, Dear Reader? I thought not. Here’s a Treasure Data study on that very topic. Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.