The cybersecurity company’s MediaGuard and BotGuard products protect enterprise companies from sophisticated bot attacks and fraud.
It’s all surveys today, Dear Reader. We’ll start with NewVantage Partner’s 10th annual study on corporate data initiatives, which finds scant progress towards becoming data-driven. One hint why: 92% of companies say corporate culture is the main obstacle, but just 13% are making data literacy their top investment priority.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.