The cybersecurity company’s MediaGuard and BotGuard products protect enterprise companies from sophisticated bot attacks and fraud.
It’s all surveys today, Dear Reader. We’ll start with NewVantage Partner’s 10th annual study on corporate data initiatives, which finds scant progress towards becoming data-driven. One hint why: 92% of companies say corporate culture is the main obstacle, but just 13% are making data literacy their top investment priority.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).