This study shows 90% of games analyzed by Usercentrics didn’t comply with GDPR or the ePrivacy Directive by offering consent choice. It also includes a case history that found a 1.5% increase in ad revenue per user with integrated consent.
The new features applies consent decisions captured by OneTrust, Didomi, and Usercentrics to web interactions governed by Tealium IQ. It also honors opt-out cookies and Global Privacy Control signals.
Nobody ever had too much fun, say the country song writers. But apparently they can have too much data. This Oracle study finds 91% of business leaders say their success has been limited by the growing number of data sources, and 73% say lack of trust in data has prevented them from making any decisions at all.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.