In Brief: Credo AI has introduced GenAI Guardrails, an out-of-the-box solution for companies that want to minimize risk involved with employee use of generative AI tools

At the same time, it also is designed to help companies prioritize and analyze AI use cases to optimize ROI in this rapidly growing area.

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Meta Previews AI-Based Ad Tools

May 15, 2023

It’s a rare day that we can say something nice about Meta. But we seem to mention every other company’s generative AI offerings, so it’s only fair to report that they’ve set up an “AI Sandbox” to test new advertiser tools, and have pre-announced several that will make it easier to create different versions of ad materials. Features include text variations, text-to-image background generation, and image cropping. General availability is targeted towards the end of this year.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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