In Brief: Cytrio has added GDPR protection to its compliance platform
This provides efficiencies, allowing companies to respond more quickly to DSARs and reduce their costs.
This provides efficiencies, allowing companies to respond more quickly to DSARs and reduce their costs.
This combination allows companies increased visibility of data through a company, while still ensuring privacy and knowing identity where appropriate.
Not ok! This was 1) not legally authorized, 2) unrelated to postal service operations, and 3) outside their sphere of responsibility.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)