Automated behavioral insights and continuous authentication processing alert companies to unusual online interactions and enable them to guard against fraud and improve customer experience.
Facebook, Google, Twitter and Apple all have EU headquarters in Ireland, and are subject to that country’s data protection authority (DPA). But now, in response to Facebook’s challenge saying Belgium does not have the territorial right to stop it from tracking consumers there, the EU has ruled that national authorities do have that right if it’s determined the company infringed on GDPR.
Convinced TikTok has been violating EU data protection laws and unable after a year to get satisfaction from EU data authorities, the Amsterdam Market Information Research Foundation, which represents 64,000 Dutch parents, brought its own case to Dutch court, suing for €1.4B (approximately $1.7B).
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.