In Brief: Data intelligence company Alaton gains $110 in Series D funding, pushing the company’s market valuation to $1.2B
Investment will go into marketing and new product offerings.
Investment will go into marketing and new product offerings.
Users have been alerted to privacy policy changes that indicate TikTok plans to collect more personal data from U.S. users, including voiceprints and faceprints. This may also include object recognition (identifying scenery and images within photos), and location identification. While TikTok hasn’t commented how it plans to use this material, it may be partly in response to new state privacy laws in the U.S.
Unredacted documents in a lawsuit showed that corporate executives and engineers knew about and even facilitated the issue by pressuring phone manufacturers into hiding settings to keep them inaccessible to users.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)