In Brief: Data intelligence company Alaton gains $110 in Series D funding, pushing the company’s market valuation to $1.2B
Investment will go into marketing and new product offerings.
Investment will go into marketing and new product offerings.
Users have been alerted to privacy policy changes that indicate TikTok plans to collect more personal data from U.S. users, including voiceprints and faceprints. This may also include object recognition (identifying scenery and images within photos), and location identification. While TikTok hasn’t commented how it plans to use this material, it may be partly in response to new state privacy laws in the U.S.
Unredacted documents in a lawsuit showed that corporate executives and engineers knew about and even facilitated the issue by pressuring phone manufacturers into hiding settings to keep them inaccessible to users.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.